Brands on the Move

Brands are putting flagship-grade retail inside trucks and vans. An Adidas seeding truck, a NARS glass showroom and a South Florida van-rental platform show three ways to pay for it.

Bar Monte, a copper-lined trailer towed by a vintage Jeep Wagoneer, took a Bologna amaro to American festivals and a bartenders' trade show as a tasting bar built to teach a ritual.

The Wilmington coffee company built on hiring people with disabilities now tows its counter to schools, festivals and private events, putting its employees in front of customers in towns without a shop.

Wild Turkey's Kentucky-meets-Texas bourbon took its ranch identity to festivals in a converted horse trailer, painted label yellow and fitted with a pine-lined bar behind lift-up hatches.