Mobile boutiques, books, flowers, jewelry, fashion and the founders who took the store to the customer.
Cecelia Feathers had no floral background when she converted a Japanese Kei truck in 2020. Six years on, Birdie Floral Truck sells brands and event planners an experience, not just stems.
For just over five weeks, the online luxury retailer ran a customized Airstream around the Hamptons, booking top clients into private appointments at hotels and a vineyard on the East End.
An Austin jewelry designer made a vintage Airstream Bambi her first store, then ran it alongside a pop-up shop on the way to a flagship. It shows what a mobile shop can prove.
New discoveries and the business behind them, sent when there is something worth your time. No noise, and one click to leave.